Category Archives: Social Media

Twitter

Element Descriptor

Being able to use Twitter well – good tweets, hashtags, threads etc makes it easier to find other organisations and people who share (more or less) your aims. Knowing when to mute will save you time. Bad Tweeting costs you credibility.

Level descriptors

NovicePractitionerExpertNinja
Has a twitter account, has added a profile picture and even sent a couple of tweets. and confidently use all its features (including Direct Messaging etc)Is able to RT, MT, add effective hashtags. Knows who to follow/unfollow etc and is able to use twitter both to send and receive useful information
Able to do basic live-tweeting
Is able to contribute meaningfully to conversations on twitter,
live tweeting with zero preparation about things you don’t know well
Manages multiple twitter accounts, schedules tweets etc. Can get things trending locally. Tends to “win” wars in the twitterverse, #fwiw

Element Overview Essay

This is a draft. If something doesn’t make sense, or you see typos, or if you have further ideas, please email us on contact@activecitizenshiptoolkit.net

The reason Twitter is underused as a political platform is that there’s a lot of pressure There’s a lot of data smog. It’s easy to get involved in arguing on the internet. People don’t necessarily have all of the awareness of the different things that Twitter can do.

And the consequences are that the platform is under exploited, especially around live tweeting of events, for example. 

So the solutions are to make a detailed study of the ways that Twitter has been used, both for political mobilisation, but also more importantly, for movement building, in the UK, in Australia, in other countries, and see what lessons have been learned, to keep innovating and to see if you can get better at this.

(esp useful around live tweeting)

Development Resources

Assessment Resources

Instagram

Element Descriptor

Instagram is more than photos of meals (at least some of the time. Being able to create and – shudder – ‘curate’ eye-catching stories is a useful campaigning skill. Not having means you don’t get the attention of the foodies…

Level descriptors

NovicePractitionerExpertNinja
Has an Instagram account, has added a profile picture and even put up some stories. and confidently use all its featuresIs able to use Instagram well Knows who to follow/unfollow etc and is able to use it to both to send and receive useful information
Able to do basic live-instagramming
live instagramming with zero preparation about things you don’t know well
Is able to contribute meaningfully to conversations on instagram,
Manages multiple instagram accounts, schedules posts etc. Can get things trending locally.

Element Overview Essay

This is a draft. If something doesn’t make sense, or you see typos, or if you have further ideas, please email us on contact@activecitizenshiptoolkit.net

The reason Instagram is not better used by non hierarchical smaller Groups active citizens is that it’s a relatively niche skill. And Instagram is mostly it seems used for putting up pictures of food and flowers.

The consequences are that you miss out on this platform as a way of garnering more attention and support for what it is you’re doing, which is a pity, because you need all the platforms and channels that you can get hold of

The solutions are to have good graphic design and good image manipulation. And to get these images onto your Instagram and to follow the right people, etc, etc.

Development Resources

Assessment Resources

Live Tweeting

Element Descriptor

The ability to explain what is happening at a meeting, an event, a demonstration, during a TV show, whatever in real time for people who are on Twitter and not present or watching the actual event and explaining to them not only what is going on, but the other things that could and should be, and some context. Not having live tweeting doesn’t mean that your organisation will fall over: it just means you miss an opportunity to get to a wider audience than normal because well-crafted funny tweets do get shared.

Level descriptors

NovicePractitionerExpertNinja
Can with preparation planning and forethought tweet several well- crafted but basic tweets about what is happening with some links to relevant documents, website.With little time for preparation is able to produce a steady high frequency stream of Funny, insightful, clear tweets that expose not only the banality of what is going on, but missed opportunities and ideas for what could and should be happening.From a standing start, produce a flood of beautiful, funny, vicious, just this side of libellous tweets, which enable readers to understand what is going on and inspire them to get involved in your campaignFrom a standing start able to live tweet long, complex events with a beautiful cadence and tempo.
Knowing what to tweet and what not to bother with sarcasm and bile for all the tweets are so well judged that they can be unrolled as a thread and turned into a blog post virtually at the touch of a button

Element Overview Essay

This is a draft. If something doesn’t make sense, or you see typos, or if you have further ideas, please email us on contact@activecitizenshiptoolkit.net

The reason live tweeting is not done well Is that even among those of us who do use Twitter we mostly use it for sharing cat photos and subtweeting people we don’t like

The use of Twitter as a tool for monitory democracy, for reporting on what our lords and masters are spinning at any given time is rare and the work of live tweeting is glamorous but time consuming and requires touch typing and organisation around what links are where 

The consequences are not mission threatening. It’s more about lost opportunities. Because if you can do good, live tweeting, what happens is you build your credibility, you build the background, awareness of the issues and some understanding of the issues almost by osmosis. And usually you pick up some followers though of course, you can lose followers too, if you do it too much or badly.

And if you timestamp your tweets, you can find out exactly when something was said or done during the event if it is being archived, which is useful.

So the fixes are simple to start small. So if there’s a two hour meeting, don’t try to live tweet the whole thing straightaway. Choose the one bit, which is of particular interest to you and everyone else. And then you will learn as you go. But obviously, you need the Twitter handles of all the people who are likely to speak, you need the URLs for documents, which are likely to be discussed. And you might want to Bit.ly those in advance. You want to choose hashtag or hashtags. And you can even have some basic template tweets open in browsers. So all you have to do is type in new stuff, and hit send. 

There are guides to live tweeting available on the internet. So you should be able to if you want to get up to expert level pretty quickly. The beauty of live tweeting of course is it can be done from the comfort of your own desktop, bedroom. If it’s a webcast, or a TV programme, you are tweeting about obviously if it’s a demo, you’re going to need Wifi on your phone, etc

Development Resources

Assessment Resources